Lasse Edler


“If there are no fish in the river, even the crabs are expensive.” – Chinese saying

Ever since I first picked up a fishing rod, I have been drawn to the water. To this day fishing and hand­ling the caught fish is my num­ber one hobby. By now, I tra­vel the world cha­sing all kind of spe­cies, focu­sing on fly-fishing. As a teen­ager, I sold the trout I caught to friends and rela­ti­ves and gai­ned my first com­mer­cial expe­ri­en­ces. Now, in my trai­ning as a who­le­sa­ler and exporter, I do pretty much the same, only pro­fes­sio­nally and with pro­ducts from all over the world.


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